Joe Beef Cookbook

The second Joe Beef cookbook has been published, and it was an incredible experience. Over the space of a year, I gave the book about 30 shooting and travel days. Plus maybe another 15 days doing edits, organizing, prepping and sending files. That is a lot of days on one cookbook shoot Most cookbook shoots I get are budget around 7 days for photography.

On most of our shoot days we started in the morning, shot through the entire day, into the evening, and ended well into dinner service. The goal was to capture everything – but of course, when working with people who create new ideas as quickly as you can document current ideas, it’s a constant game of catch-up. When I work with Fred, Dave, Meredith, Marco, and the rest of the Joe Beef family, my mantra is: ‘Keep up, and don’t f*** it up’. Below is a short preview video I made to splash the book on social media. And, a sample of my favorite photos from the book.

Joe Beef Cookbook photo by Jennifer May

Joe Beef Cookbook sausage

Joe Beef Cookbook

Joe Beef Cookbook wood oven

Joe Beef Cookbook Montreal

Joe Beef Cookbook

Joe Beef Cookbook

Joe Beef Cookbook Restaurant

Joe Beef Cookbook snow crabs jennifer may photo

 

Eddy Award Finalist – Iron Cross Cooking

A video I made became a top 5 finalist for an Eddy Award. It’s not a win, but it’s not a loss! (The Eddy Awards are brought to us by the people who put together the family of Edible magazines.) I made the video during a cover shoot for the premier issue of Edible Westchester magazine. Chef Christian Petroni, co-chefs and friends gathered to cook a local lamb using an Argentinian style of cooking. Petroni had a steel cross, of sorts, fabricated by a steel-worker, and he lit a fire underneath. They spent the day stoking coals, watching the meat get “more and more sexy by the minute.” Check out the video, above.

Eddy Award Edible Westchester Chef Christian Petroni

Baking Videos for Social Media

This winter, I spent some time with Erin McDowell, filming baking videos. These videos will roll out as social media spots in advance of her upcoming cookbook, The Fearless Baker. Erin is an incredible baker, and also a food stylist. I work with her often on shoots for my clients, and last summer she asked me to photograph her own cookbook. We ended up shooting every single recipe, which is unusual. But if you know Erin, you know she is not only fearless, but has boundless enthusiasm and energy. The book will be published by Houghton Mifflin Harcourt this October. Until then, here area a few videos showing the techniques you will find in those pages.

Food Motion – Shrimp Scampi

In these deep days of winter, I have been playing around with food motion. It is so much fun. I am becoming obsessed. Here is one video I made, it is a recipe for shrimp scampi, which my husband cooked in honor of the most delicious wild-caught shrimp we found at a local butcher shop. It’s a very simple recipe. It is quick to cook, and it is rich and delicious with crusty bread or pasta. See this video, and a few other examples of food in motion over at my website, www.jennifermay.com

Food stories in New York's Hudson Valley and beyond from photographer Jennifer May