Editorial Style Product Photography for PepsiCo

I got a call to do some editorial style product photography for PepsiCo. The shoot was to be at their Research & Development headquarters in Vallhalla, NY. This is the center of the world, as far as PepsiCo goes. I am situated in Brooklyn and the Hudson Valley, and so much seems to be right down the road from me. These images will be used to promote two new products from PepsiCo: Pepsi Fire and LemonLemon. Food styling was by Laura Kinsey, with prop styling by Kristine Trevino.

Editorial Style Product Photography for PepsiCo

PepsiCo LemonLemon beverage photography

PepsiCo LemonLemon cocktail photography

PepsiCo LemonLemon editorial product photography

PepsiCo LemonLemon product photography

Cooking Julia Child’s Recipes

I returned from a week photographing a cookbook in Montreal and decided to spend a month cooking French food. I turned to a book that is already on my bookshelf: Julia Child’s Mastering the Art of French Cooking.

These photos are not examples of what the recipes should technically look like – only what they did look like. But I am excited. The stock that simmered on my stove for two days, eventually became Glace de Viande (meat glaze). We reduced a tablespoon of that glaze with wine and shallots and made Beurre Marchand de Vins (Shallot Butter with Red Wine). We put slabs of it on an inexpensive cut of beef, and transformed the steak into a delicacy.

meat glaze jennifer may food photography
A white stock, which boiled on my stove for two days.
meat glaze jennifer may food photography
The stock, after two days of boiling, before it cooled in the fridge.
meat glaze jennifer may food photography
The meat glaze, after cooling in the fridge overnight.
meat glaze jennifer may photography
The stock, as a red wine reduction. We then used it to make an infused butter.

I am really loving preparing simple ingredients in a different way than my standard, and creating entirely new flavor profiles. I make soup all the time. But Soupe au Pistou (Provencal Vegetable Soup with Garlic, Basil & Herbs) is a fresh take in my kitchen.

vegetable soup jennifer may photo
Soupe au Pistou
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The tomato, garlic, parmesan, and fresh basil pistou for the soup

I am working on my baking. Now that I have made “cream puff paste,” I will use that basic recipe and make gnocchis.

onion quiche jennifer may photo
Onion quiche in a “short crust”
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Preparing the “cream puff paste” for baking
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Cheese puffs

Easter Weekend

We hosted Easter weekend for some grown ups and a trio of children. Here are some food memories… Thank you to Kendra McKnight for making mince-meat tarts, home-made raspberry marshmallows, charcuterie, French 75s, lakeside grilled leg of lamb with yogurt-garlic sauce, and so much more. She even delayed her family’s morning departure so she could teach me step-by-step her favorite pie crust recipe.

raspberry marshmallows jennifer may food photographer nyc
Making home-made raspberry marshmallows
mince meat tarts easter weekend
Mince-meat tarts
Aperol Spritz Easter Weekend
Aperol Spritz and pastry dough remnants
wood fired pizza
Margherita pizza in the backyard wood-fired pizza oven

Foraging Walk with Dina Falconi

This weekend I went on a foraging walk with Dina Falconi. She is the author of the beautiful book, Foraging & Feasting. The walk was a 2-hour introduction to the process of identifying plants. We learned about looking at the macrocosm (the environment) before looking at the microcosm (the plant). We learned about identifying characteristics, leaf and stem patterns, textures, size, and of course the flower. Dina showed us how to crush a leaf and smell it. She showed us how to carefully taste it, if we are not sure.

We spent most of our time with a few edible weeds we found growing at the perimeter of the Berkshire Botanic Garden… garlic mustard (which I was recently introduced to), Gill-over-the ground (eating this helps to draw out heavy metals from the body), and dandelions (the petals! I have to eat the yellow petals).

It was a wonderful morning. And I’m hungry for more.

foraging walk

Foraging & Cooking Wild Garlic Mustard Greens

I am learning to forage, and I am exploring garlic mustard greens. This green grows everywhere. I spot it on the roadside, along my driveway, and in disturbed areas of my garden. I used to pull and compost it as a weed, but this spring, I am pulling it and carrying it into my kitchen. So far, I have eaten it raw, as a pesto, and chopped up into soup. Word is, mustard greens are nutritious. They are also invasive. So, pulling them and eating them solves two problems.

wild garlic mustard greens

Below, patches of wild mustard greens thrive on slopes around my yard. And my girl, helping to prepare this weed for the kitchen.

foraging for garlic mustard greens

Wild thyme, which grows in patches around my yard, prepped for the soup.

bouquet garni wild thyme

An Italian-inspired soup of white beans, onion, garlic, carrot, celery, potato, wild thyme, orzo pasta, and wild mustard greens. The strong flavor of the greens mellows when simmered for a few minutes. They lose the bitterness that is strong when eaten raw.

garlic mustard greens Italian soup

For my Italian inspired white bean, pasta, and greens soup, I used a couple of sample bottles of a lovely olive oil grown and produced on an Italian villa, and sent to me by my friend who lives there.

Italian olive oil

Pesto made with roasted walnuts, wild mustard greens, lemon juice, olive oil, garlic, and parmesan. Full recipe by Ian Knauer, and more information about these greens, here.

garlic mustard greens pesto

The Food52 Piglet Award

Food52 Piglet Award logoLast night, the Hot Bread Kitchen Cookbook took home the Food52 Piglet Award for 2016. It’s a huge honor to all involved. The judging happens through a bracket system, in which pairs of books compete against each other. Eventually, only two are left. Andrew Zimmern, of Bizarre Foods, made the final ruling. Yotam Ottoleghni helped it through an earlier round. Reading Ottoleghni’s review just about made my year. (Anybody who glances at this blog will know I am a huge fan of his recipes.)

The book was written by Jessamyn Rodriquez and Julia Turshen, and it tells the story of a bakery that is also a non-profit social enterprise. The women who apply to train at the Hot Bread Kitchen come from all over the world. They are taught artisan baking and business skills, to help them become successful culinary professionals.

Hot Bread Kitchen dough

Challah process NYC Food Photographer

stollen piglet 2016 winner

monkey bread piglet 2016

The bakers also share knowledge of specialty breads from their home countries. Things like Persian Nan-e Barbari, Moroccan Msmen, and Ethiopian Injera are baked and sold by the bakery. Between all of this hands-on knowledge, and the writing expertise of Rodriquez and Turshen, it’s no wonder reviewers and judges have been describing the book as a transformative baking tool.

Hot Bread Kitchen portrait

Tacos toppings

Injera Ethiopian

I spent two weeks photographing the bakery, bread, and the mostly-women bakers for this book. I worked with food stylist Erin McDowell, and prop stylist Barb Fritz. It took me about a year to work off the bread-pounds I gained from all of my snacking. And now I just want to bake more. One thing I know for sure: there is nothing so delicious as a buttery, flaky Msmen, hot from the griddle.

bakery at Hot Bread Kitchen
The retail space & cafe at Harlem’s Hot Bread Kitchen Bakery
Hot Bread Kitchen location
The Hot Bread Kitchen bakery & retail space is located under a busy commuter train in Harlem.

Food52 Piglet Award

Autumn Feast (Thanksgiving) 2015

The holiday spirit took over this November. We invited 14 people for a 3-course dinner at our cottage in the Catskills, and it was the most successful party we have ever hosted. I have so many memories of Thanksgiving pasts where frenzied hosts burn themselves on steam and pot-handles, curse over last-minute gravy and cold vegetables, and knock over piles of pans in the sink. This time, we accepted the offers of everyone who wanted to contribute. And, we cooked almost everything in advance. I am a list-maker, and I set to it.

NYC food photographer Manhattan
Mini-cocktails in lovely glassware keeps the party festive and the guests steady on their feet
lists NYC food photographer
My final notes, after a week of planning.

A week before the day, we built our menu around what we knew people would be bringing. One brought pumpkin pies & green beans, one brought a box of wine and a strawberry cheesecake from Junior’s, one brought home-made cranberry sauce and a tray of roasted vegetables, one brought 120 oysters & two sauces, one brought bite-sized smoked salmon & creme fresh blinis and a salad, and to round out the house-cocktail we had planned, another surprised us by showing up with his entire bar and bar-tending tools.

In the days leading up to the feast, Chris dry-brined two 12-pound turkeys in salt, rosemary and lemon, according to a recipe by Melissa Clark. I followed Mark Bittman’s recipe for make-ahead gravy (make a killer turkey stock, make gravy, store in fridge, reheat before serving and whisk in the turkey drippings = no stress and delicious). We had a vegetarian coming, and I made a vegetarian mushroom-thyme gravy from Food52. We made two vegetarian dips from Martha Stewart’s Appetizer‘s book. We made Alton Brown’s pickled beets. I stored it all in glass mason jars in the fridge. The morning of, Chris made a vegetarian stuffing (with all the bread, butter, mushrooms, apple cider, apples, and celery & sage, no one missed stock or sausage).

The day before, we rented bar tables, chairs & table cloths. The living room became the dining room, and the dining room became the bar. The bonfire in the forest became the oyster station. I picked a bouquet of dried flowers and berries from the yard, counted cutlery, chose serving dishes and stuck post-it notes all over them. I raided my boxes of pretty glassware, silver, and platters that I use on photo shoots. I boiled the napkins and ironed them, and at that point I knew I was about to go too far.

glassware NYC food photographer

The day of, guests arrived at 2pm, we started with oysters & cocktails. Dinner unfolded seamlessly. As hosts, we were able to enjoy the party with a minimum of last-minute details. Chris and I agreed on a bar-limit to adhere to before the turkey was carved.

NYC food photographer oysters
Uncle Ian shucked PEI Carr’s Oysters for hours beside the bonfire
NYC food photographer oysters
Fresh PEI oysters, with cocktail sauce, beside a bonfire, on an unseasonably warm day. It is an embarrassment of riches.
NYC food portrait photographer
I wish I had taken more portraits. At least Ro’s fluffy sweater, pink nails, and glowing smile stopped me in my tracks.
NYC food photographer negroni
Bartender Jon kept them flowing
turkeys NYC food photographer
Two smaller turkeys instead of one large makes for more succulent meat.
Thanksgiving NYC food photographer
One thing I learned from Chris’s grandmother: do everything you can in advance.

moon NYC food photographer

At the end of dinner, guests helped load the dishwasher and rinse for the next load. We had coffee and sweets, and went back out to the bonfire beneath the moon. The party was over by about 10 p.m., which served us well, because we did it all again the next day, and the next…. Oysters, and turkey sandwiches at Jon & Juliet’s house the next day, and on day three back to our house for turkey soup and bruschetta.

I snapped photos here and there. Mostly I seem to have taken photos of drinks. I was probably a little bit busier than I remember. But it’s a rare feeling after three days of hosting to feel more refreshed than tired, and I want to remember the keys, and repeat.

manhattan NYC food photographer
Tradition dictates we move the party to Jon & Juliet’s house for day two.
oysters NYC food photographer
Me and my girl. She is squeezing a lemon over an oyster. I thought she might eat it, but she preferred to prepare them for us.

 

 

Winter Soup of Celeriac, Leeks & Apple

For the woman who wondered what to do with a bulb of celeriac, here is a winter soup made of vegetables from this week’s CSA vegetables. Ingredients: celery root, leek, potatoes, apple, garlic, olive oil, salt, pepper, and water or vegetable stock. Directions: soften chopped leeks in hot oil, add the chopped root vegetables, garlic and apple. Heat. Add stock or water. Simmer until ingredients are very soft. Blend. I topped with frizzled leeks, but you could also sip it from a mug.

celery root winter soup root vegetablesleeks on cutting board winter soup

celeriac celery root winter soupcelery root celeriac winter soup

IACP Award for Chelsea Market Cookbook!

IACP Chelsea Market cookbook award Jennifer May The 2014 IACP awards were just announced, and I am excited to report that The Chelsea Market Cookbook won the award in the Best Compilation Category! It is the story of a place, with 100 recipes from purveyors and restaurants including Sarabeth’s Bakery, Buddakan, and Lucy’s Whey, and includes recipes from guest chefs such as Bobby Flay and Hugh Acheson. I spent a good portion of last summer photographing the market in action, and recipes in the studio. The book is written by Michael Phillips and Rick Rodgers, and is published by Stewart, Tabori & Chang. See the cover here, and some interior images below.

Promos for a New Restaurant

The Fourth is a new restaurant opening in mid-May 2013 on 4th Ave and 13th Street in NYC. It is attached to a new Hyatt boutique hotel, and they called me to do some promo shots for their website, publicity, and branding. We shot interiors, exteriors, food, and environment for two days. Here are some favorite images.

The Fourth, restaurant, NYC, photo by Jennifer May, food photographerThe Fourth, restaurant, NYC, photo by Jennifer May, food photographerThe Fourth, restaurant, NYC, photo by Jennifer May, waiter, food photographerThe Fourth, restaurant, NYC, photo by Jennifer May, food photographerThe Fourth, restaurant, NYC, photo by Jennifer May, food photographer, interiorsThe Fourth, restaurant, NYC, photo by Jennifer May, food photographer, New York CityThe Fourth, restaurant, NYC, photo by Jennifer May, food photographer, sorbetThe Fourth, restaurant, NYC, photo by Jennifer May, food photographer, exterior signage

Food stories in New York's Hudson Valley and beyond from photographer Jennifer May